The XoJulez Story

For over a decade, Linda Gonzalez worked behind the scenes helping shape jewelry collections for some of the retail industry's leading brands. Through her company, Just Julez Inc., she built a reputation for identifying emerging trends, creating sought-after designs, and helping retailers bring their vision to life.

But after years of designing for others, Linda felt inspired to create something more personal.

Something designed not for mass retail shelves, but for the women who wear jewelry as an expression of confidence, individuality, and style.

Named after her greatest inspiration—her son, Julian—XoJulez was born.

Effortless. Everlasting. Bold.

In a world of fast fashion and fleeting trends, XoJulez was created with a different purpose: to design jewelry that feels timeless, versatile, and unforgettable.

Drawing on years of experience in jewelry development and craftsmanship, Linda creates pieces that elevate everyday style while remaining wearable for life's most meaningful moments. Every design is thoughtfully crafted with versatility in mind, allowing each woman to make it uniquely her own.

Today, Linda leads XoJulez from Rhode Island, though she will always be a California girl at heart—bringing a spirit of effortless confidence, creativity, and modern femininity into every collection.

In Linda's Words

"It's the emotion that one piece of jewelry can stir in us all. To covet, to treasure one piece of jewelry at a time."

— Linda Gonzalez, Founder & Designer